The beauty industry is a vast sector with various products and services designed to improve an individual’s appearance and promote wellness and self-care. The industry includes cosmetics, skincare, haircare, spa treatments, and even cosmetic surgery. Professionals in this industry value beauty trade shows as they offer a platform to showcase their innovations, latest products, and services. The shows also benefit attendees by giving them a chance to explore new trends and tools. Though the shows hold great value, choosing the right one is not always simple. In this blog, we will explore some of the considerations when choosing a show and we’ll take a look at some of the top shows in the industry.
Considerations When Choosing a Show
Which Show is Most Relevant?
There is a vast number of beauty trade shows in the UK. Although they all fall under the same category, they often cater to different segments of the industry. So, depending on your goals one show might be more relevant than another.
For example, if your goal is to highlight skincare formulations, one of the most relevant beauty trade shows would be In-Cosmetics Global as it focuses on innovative formulations and ingredients. Likewise, if you have a haircare business, attending Professional Beauty will be far more beneficial than going to Aesthetic Medicine Live, as it focuses on haircare and salon treatments.
Audience
Also, it is crucial to consider the audience attending the shows. The audience tends to be influenced by the event’s topic and the geographic location. Assessing this beforehand can help you choose the perfect show.
The proximity
Additionally, proximity plays an important role in determining the relevance of attending a beauty trade show. Consider factors like the cost of travel, hotels, and the time it will take you to get there.
Considering these factors can help give you a clearer idea of your options.
Our Picks
Professional Beauty
Professional Beauty is a UK trade show mainly catered to spa and salon owners, including hairstylists and beauty therapists. It is a great platform for businesses to showcase their new tools and services directly to field professionals, as it focuses on B2B connections.
Location: The show is usually held in ExCel London. If your business is based in England, this event will not be too hard to reach
Duration: It lasts for two days, but that is plenty of time for exhibiting and reaching a broad audience!
In-Cosmetics Global
In-Cosmetics Global is mainly about cosmetics formulations and ingredients, making it unique for its focus on actives and raw ingredients. The audience is very broad, it includes formulators and suppliers from the haircare and skincare industries that aim to stay ahead of trends.
Location: This beauty trade show is international, so the location changes every year. In 2025 it will be in Amsterdam, while last year it was in Paris. It is usually held in major cities.
Duration: It normally lasts three days, it is important to consider the duration of the trip to get to the venue. Flight tickets, hotel and living expenses must be taken into account to then decide whether it is worth exhibiting there or not.
Aesthetic Medicine Live
This beauty trade show is focused on medical aesthetics and non-surgical treatments. Their audience includes plastic surgeons and aesthetic practitioners interested in new technologies that tackle skin treatments.
Location: It is located at Olympia London, so again, not too far if you are UK-based. There are plenty of hotels near the venue, making it easier to attend the show for its whole duration.
Duration: Aesthetic Medicine Live lasts two days and it is held annually.
The Full Exhibition Calendar
There might be a clear-cut choice for which beauty trade show you are going to pick, but for some businesses, it is worth attending all of the above. To maximise your return on investment, consider using a modular exhibition stand.
These stands provide a high-impact, environmentally friendly and cost-effective solution for exhibiting throughout the exhibition calendar. UK exhibition stand design and build contractor, Quadrant2design, is the leading provider of modular stands across Europe.
Conclusion
To conclude, choosing the right beauty trade show for your business is imperative for connecting with the right audience and maximising return. To find the best show, consider the event’s focus, location, audience and ease of exhibiting.
Make sure you have a modular exhibition stand that will attract visitors to come and talk to you. Now get ready to shine and let your brand steal the spotlight!