By 2016, most iGaming platforms had become slow, fragmented, and dependent on third-party tools. Engagement systems felt tacked on. Compliance was treated like a checkbox. Uri Poliavich saw a chance to create something better. He founded Soft2Bet to build a platform that would give operators full control and players a better experience.
Instead of patching together systems from different vendors, he focused on creating a unified product from the start. Ownership of the technology allowed Soft2Bet to move faster and maintain compliance across markets without delays.
Uri Poliavich still leads the company today. His direct, product-first leadership helped Soft2Bet earn major recognition. In 2025, he received the Executive of the Year award at the Global Gaming Awards.
Why Soft2Bet Built Its Own Platform
Most iGaming companies rely on external vendors to power their technology. This slows them down. Every feature update, regulatory adjustment, or new integration becomes a negotiation.
Soft2Bet took a different route. From day one, it built everything in-house. That decision has allowed the company to roll out updates quickly, customize platforms for each market, and stay ahead of regulatory changes. The platform supports both operators and players without compromise.
Today, Soft2Bet operates in 11 regulated markets under 19 licenses. These include Sweden, Denmark, Romania, and Ontario. Each market has its own standards for payments, player protection, and responsible gaming. Soft2Bet launches with all of those built in from the start.
MEGA: A Player Experience That Drives Results
Soft2Bet introduced MEGA in 2023. The name stands for Motivational Engineering Gaming Application. MEGA is not a bolt-on rewards system. It is part of the core platform and adjusts based on how players actually interact with games.
What MEGA includes:
- Custom avatars and visual environments
- Missions that evolve based on player behavior
- City-building elements that grow with time spent
- Personalization tools to match challenges to each user
Performance results:
- Player screen time increased by four times
- Net Gaming Revenue rose by 65 percent
- Deposits increased by 50 percent
- Average revenue per user went up by 45 percent
MEGA received Product Launch of the Year at the 2025 Global Gaming Awards for its contribution to player engagement.
Market-Specific Brands, Built from the Ground Up
Soft2Bet does not run one central website across markets. Each brand is built specifically for its target region. That means local language support, regional payment systems, and design features tailored to player preferences.
Current Soft2Bet brands include:
- Betinia – Sweden, Denmark
- Campobet – Sweden, Denmark
- Quickcasino – Sweden
- Tooniebet – Ontario
- Don.ro – Romania
This approach allows for better compliance and stronger retention. Each brand launches with the correct regulatory setup and user experience in place.
Soft2Bet Invest: Supporting the Next Generation
In 2024, Soft2Bet created a €50 million fund called Soft2Bet Invest. The fund supports startups in the iGaming and casual gaming space. In addition to funding, it offers access to Soft2Bet’s tools, compliance systems, and operational advice.
By September, the fund had already been recognized with the Outstanding Contribution to Gaming award at SiGMA East Europe. The award highlighted its role in mentoring and accelerating new companies in the sector.
Compliance Built into Every Product
Soft2Bet does not treat compliance as a separate process. Its internal teams work directly with product developers to build features that already meet each market’s requirements. Licensing, fraud protection, and responsible gaming tools are built into the release process.
This reduces legal delays and shortens the time it takes for operators to enter new markets. It also ensures that every product update remains fully regulatory-compliant.
Industry Recognition for Execution and Growth
Soft2Bet’s achievements have been backed by major industry awards:
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year – Soft2Bet
- Product Launch of the Year – MEGA
- Turnkey Supplier of the Year – iGaming Sword Awards 2023
These awards reflect consistent product delivery and measurable business impact.
Uri Poliavich’s Approach That Keeps Delivering
Uri Poliavich started Soft2Bet with a clear mission. He wanted to build a platform that worked better, moved faster, and treated compliance as a product feature. That thinking led to MEGA, a tool that changed how operators engage players. It also led to a brand strategy that put local markets first, not last.
The company continues to grow while maintaining its original values. Full control over technology. Integrated compliance. Real engagement. All of it is built around what operators need and what players respond to.